DocuWrx redesigned the Serve To Protect website so that it is more responsive and looks great on a desktop computer or mobile device. DocuWrx recognizes function as well as looks, so DocuWrx also finely tuned search engine optimization (SEO), and added new blog capabilities, contact forms, and dynamic links. The website has great functionality, receives increased traffic, and integrates seamlessly with STP’s FileMaker solution behind the scenes.
DocuWrx assisted with identifying the best-suited social media platforms to use. As a result, STP now has a presence on Twitter, Facebook, LinkedIn, Google+, and Pinterest. Clients can find the company using Google Maps and Bing Maps. STP has the increased ability to regularly engage current and potential clients online. DocuWrx also strengthened STP’s presence in search results, maximized returns on budget, created display ads, and employed specific keywords to provide the best user experience possible. Cost-per-click target-specific marketing campaigns were created and managed for Google and Bing to help get the most quality lead generation for their money.
Primarily, the website keeps STP’s clients in mind, making the client web portal easy to access and use. Clients are able to securely login to view evaluations, agreements, bills, and make payments as part of the solution. STP is able to generate and store reports and vital information quicker, easier, and more securely.
Branding and marketing materials were also created for STP. DocuWrx utilized its in-house experts to create new branding and marketing materials, down to a brand-new logo for STP. Working with STP, high quality and professionally branded brochures were created. As a tool to show STP’s potential clients, a completely custom Prezi presentation replaces PowerPoint, resulting in a more engaging and impressive presentation with greater “wow”-factor.
Serve To Protect now not only has a great FileMaker solution that integrates with its website, but improved marketing capabilities. With more engaging materials and behind the scenes optimization, customers can now easily find STP and its services. With a growing clientele, the solution makes it easier to manage the business more efficiently and securely, without having to sacrifice usability for both the client and the business.